Read Between the Ps

Today is the 200th birthday of Charles Darwin – hit upon the event through the Google icon only! But while chain-browsing the links on the greatest face of science, something interesting caught my attention…..the concept of natural selection in the theory of evolution , as explained by Darwin himself, in his Origin of Species Darwin, during his studies, wanted to determine the ‘specific mechanism’ that permitted animals and plants to change over time. Eventually he realized that the mechanism underlying the process of evolution was that of ‘ natural selection ’ ………… individuals having any advantage, however slight, over others, would have the best chance of surviving and of Procreating their kind? On the other hand, we may feel sure that any variation in the least degree injurious would be rigidly destroyed. This preservation of favourable variations and the rejection of injurious variations, I call Natural Selection. Variations neither useful nor injurious would not be affected by n

A great outdoor for Colgate on ensuring High Brand Recall and effectively communicating the benefits. Created by Y&R Bangkok for Colgate-Palmolive, the creative reads - Colgate normally gives out small product samples at annual events like “ Oral Health month ” to remind target consumers, especially kids to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples. Instead of giving away product samples, Ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “ Don’t forget ” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth. For sure, this simple message ensures high recall and that too, through a new smart medium – the candy / ice cream sticks – a new

Found an interesting effort-intenstive Outdoor campaign on Anti-Smoking. Created by O&M Lima , for their client Liga Contra el Cancer (The Peruvian league to fight cancer) for their no-smoke day According to BestAds, Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, Ogilvy dramatized the threat that cigarettes represent for a non-smoking person, in this case, a little girl. A month and half before the campaign, with the help of many volunteers, Ogilvy was able to gather 15,000 cigarettes butts. An artist was in charge of pasting them together and to maintain the essence of the original idea, he painted the little girl in oil paint. Scary Butts – aren’t they? ;-) [Via Best Ads / Source ]

Found an interesting creative at Ravi Kiran’s blog on Inbound Marketing - As a parody on the famous song by Alanis Morissette, “ You oughta know ” ( watch the original Song here ) , the musical takes you through the specifics of Inbound Marketing . Comparing with outbound marketing (TV Ads, Direct Mailers or cold calling), the creative ‘sings’ and musically conveys why and how inbound marketing is beneficial and how can it be made effective. The lyrics go like “ Marketing is like torture as they hang up on you ”, “ Cold Calls, Direct Mail and TV Ads fail ” and “ Every time I try to sell, did you know they say you go to hell ”. With details like SEO, inbound links, blogging, landing pages, tagging content, and page rankings – the song says it all…..truly, something, we oughta know ! A nice way to use parody to talk about a theoretical topic and explain it so well – Kudos to the creator Rebecca Corliss , of Hub Spot Incidentally, this creative took me to Hub Spot - An excellent blog