tag:blogger.com,1999:blog-12189171.post115665404766315518..comments2024-03-08T14:40:21.076+05:30Comments on Read Between the Ps: Guerilla Marketing – Latest Campaigns using Ambient MediaPuru Guptahttp://www.blogger.com/profile/05526226589728023779noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-12189171.post-15777826370161107252011-12-08T19:03:16.164+05:302011-12-08T19:03:16.164+05:30Ambient marketing is creating an ambience within w...Ambient marketing is creating an ambience within which the target is for the most part unaware they are being marketed towards. Done correctly, it has a profound way on how the mind interprets the surroundings.<br /><br />The target remembers the marketing material in a more sub conscious way.<br /><br />It builds trust and is much better and creating long lasting bonds between client and Ambient mediahttp://www.kommando.co.uknoreply@blogger.comtag:blogger.com,1999:blog-12189171.post-28494052927172953752011-05-06T22:04:49.712+05:302011-05-06T22:04:49.712+05:30It is true that guerilla marketing will help small...It is true that guerilla marketing will help smaller companies compete with the "big boys" by doing something that will cost them less money, but will make more of an impact. That's the great thing about it!guerilla marketinghttp://enlargemedia.com/noreply@blogger.comtag:blogger.com,1999:blog-12189171.post-1969836263220569392008-08-13T19:48:00.000+05:302008-08-13T19:48:00.000+05:30You have some true comments, but not concerning "b...You have some true comments, but not concerning "below the line."<BR/> <BR/>"Above the line" refers to marketing channels involving media placements for which agencies earn a commission: TV, magazines, OOH, newspaper, radio. <BR/><BR/>"Below the line" typically refers to everything else, or marcom channels involving fees (though online display ads can certainly involved agency commissions): Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-12189171.post-1159171367267935752006-09-25T13:32:00.000+05:302006-09-25T13:32:00.000+05:30HiGreat blog...I am into advertising and it really...Hi<BR/><BR/>Great blog...I am into advertising and it really helps to have basics clear<BR/><BR/>ThanksDhivyahttps://www.blogger.com/profile/16068535241353272380noreply@blogger.com