Read Between the Ps

Found this nice piece of creativity at advertising for peanuts . A fine example of how simple concepts of design can communicate a strong social message. Made for CVV ( Suicide Prevention Center ) by Leo Burnett, Sao Paulo (Brazil), the campaign symbolizes how the best person to help you in your times of trouble is you yourself. Hence, the campaign “ Help Yourself ” Incidentally, found an interesting blog, Mer-chan , whose author, Katy, had identified a similar design piece created by Peter Callesen . Peter’s work - designs made by cutting sheets of paper – seems to have inspired the creators of this campaign. Katy mentioned in her post that the work of the artist from Denmark would have either designed the posters himself or would have inspired the admen….both in Brazil as well as in China Nonetheless, excellent pieces of design - in fact, I would recommend any aspiring designer to visit Peter's website and learn how he has created wonders out of simple sheets of paper. Comme...

Caution : Even though it may seem to have, and may provide additional incentives for window-blog-visitors , this post does not contain any Adult content . Have been watching some advertisements at YouTube lately. Out of the 50-odd I scanned through today, these are the best 10-minutes spent presented here.. What's common in all this pieces? Each of them ensures high recall value and strong humor association. However, what remains to be seen is, as I keep reiterating time and again, how much of this translates into sales and brand recall - ultimate objective for most of the sane marketers. An addition to this perspective, however, is the significance of recall value – If the ad ensures high recall and it’s a low involvement category, then this very recall drives in-store pick ups or impulse purchases at the POP . All said and done, a nice treat for the weekend – Kudos to the agencies and the contributors for these. :-) This is a series of four commercials that were banned, but ...

Guess the seemingly consistently inconsistent behavior of irregular blogging has been all the more apparent, and it has more or less been a norm for me to start my entry with this comment. Though I have been rationalizing this for some time now, I seem to have run out of reasons now…..traveling, work pressure, partying, net connection….anything else? Nonetheless, I am glad that finally, something goes out at this place once again….and hopefully this one should make sense for the customers…er..readers of this blog… :) Talking of customers , for every marketer, they are the source of bread and butter for him. He would do anything, and I mean anything, to keep them happy, to keep them coming, to keep them buying whatever he wants to sell…. Having said that, if that may be the case, are there a set of customers a marketer shouldn’t bother about, anymore? A set who you think you would not want to talk to anymore; if they need something, they would come themselves, and if they leave, so be i...

Boredstop had a nice billboard published sometime back. A strong way to communicate the "risks" involved in your life.....for Nationwide Insurance . Located in the north side of the Atlas Building in downtown Columbus Ohio, this billboard seems to be doing more rounds online than it would have attracted offline. Great execution - Just that one needs to see all the 3 billboards at the same time, and of course, in the right sequence! Incidentally, a closer look just made me think - is this an ad for Coop's paints as well? ;-) So, do you want to go and check the parking area once? ;-) [via Ilya of Billboardom ]

How many times have you hummed a tune, which you really liked, only to realize that it featured in one of the recent Ads you saw? How many times have you seen a product in a store, and suddenly remembered the cute song that plays in its Advertisement? How many times have you purchased a product, only because you remember its ad on the TV/radio, and believe in the promises it has made? Such is the power of a tune…a jingle in an advertisement. Any marketing 101 book would tell you that one of the key brand elements critical to any campaign is the jingle – a background tune that enables a strong brand association and recall . As a marketer, one would ideally want a tune that sticks to the consumer, such that it acts as a cue for her future purchases, and keeps his product high on recall. Wikipedia defines a jingle as “ a memorable slogan, set to an engaging melody, mainly broadcast on radio and..on television commercials. An effective jingle is constructed to stay in one's memory ...