In the Shame of God!
This Christmas, St Mattews Church ( Auckland, New Zealand ) decided to celebrate in a different way – it put up a controversial billboard on Joseph and Mary, challenging Christians the very foundation of their religion! Result – Thousands of criticisms, hundreds of praises, and tones of vague logic. But most importantly, global publicity of the campaign, engaging half of the “ clicker universe ”! The advert was designed by M&C Saatchi, Auckland , with the brief that it had to be sufficiently provocative to keep most other churches from allowing it. It was designed to challenge stereotypes about the way that Jesus was conceived, and get people talking about the Christmas story. The initial intent behind the campaign was to invite people to think about the virgin birth and the nature of God, be open to more than one Christian way to think about God, to promote the Progressive view of Jesus having 2 human parents and God being the power of love in his life and to invite people out...