Geo TV (Pakistan): Innocence under fire!
Found this creative at Brand Synario - a Pakistan-based advertising website. I have rarely come across ads produced in that region, and this one gives a fine sample of the level of creativity presented there. A nice piece for Geo TV, " Innocence under fire! " or " Jeeyo or jeene do " campaign that summarizes the kind of news being produced in the region these days. Through this campaign, it attempts to send out a social message to people to reduce the tensions amongst themselves - using the emotion-drivers...the kids! A nice way to position itself as a channel that does not show violence all the time, and a channel endorsed by kids. A key influencer for parents in recommending channels is the influence of those channels to their children - this ad leverages this pattern and gets the same kids to endorse the channel. Nice piece. Have a look . brandsynario.com is a project of Synergy ; the fastest growing Integrated Marketing & Communications Group in Pakistan...