Geo TV (Pakistan): Innocence under fire!

-
Found this creative at Brand Synario - a Pakistan-based advertising website. I have rarely come across ads produced in that region, and this one gives a fine sample of the level of creativity presented there.

A nice piece for Geo TV, "Innocence under fire!" or "Jeeyo or jeene do" campaign that summarizes the kind of news being produced in the region these days. Through this campaign, it attempts to send out a social message to people to reduce the tensions amongst themselves - using the emotion-drivers...the kids!

A nice way to position itself as a channel that does not show violence all the time, and a channel endorsed by kids. A key influencer for parents in recommending channels is the influence of those channels to their children - this ad leverages this pattern and gets the same kids to endorse the channel.

Nice piece. Have a look.

brandsynario.com is a project of Synergy; the fastest growing Integrated Marketing & Communications Group in Pakistan. Starting off as a single source advertising concern in 1999, the Group has now become a trusted Integrated Marketing & Communications Solution partner for some of the key local and multinational players in the industry.

Comments

Anonymous said…
it seems that the govt. intervened and took the ad off air, do you have a copy - mail it o me at vinuthan@gmail.com
June 27, 2007 10:31 am
Anonymous said…
i am student of Bolan Medical College Quetta. I am selected from AJK Seat for the MBBS. Now there is tension about the hostel accomodation between the girls of AJK Students and Balochistan Students. Male student are threating us and making plans to attack on the Kasmiri students. please bring this issue behind the government.
thanks
masood9785@yahoo.com
August 22, 2007 11:50 am
Anonymous said…
i am student of Bolan Medical College Quetta. I am selected from AJK Seat for the MBBS. Now there is tension about the hostel accomodation between the girls of AJK Students and Balochistan Students. Male student are threating us and making plans to attack on the Kasmiri students. please bring this issue behind the government.
thanks
masood9785@yahoo.com
August 22, 2007 11:53 am
Unknown said…
i need this video or the ad to show in clas. how can i get it ?
September 15, 2007 10:28 pm
Anonymous said…
My brother works for GEO UK - I remember being woken up by him to tune into GEO news when the latest Karachi Bomb Blast first happened. It hadn't even been 20 minutes into the breaking news, when they first aired this commercial. It's a sad sad thing that they had something like this on the ready for the next attack - thts the sad, yet true reality of today's Pakistan.
October 20, 2007 4:53 am
Post a Comment

Popular posts from this blog

Socio-economic Classification - Are we (in) SEC C?

-
Image
Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord
Read more

All women need to strip off….

-
Image
..the biases ..the stereotypes ..the perceptions ..the others in you No this is not a note on pornographic innuendoes, neither is it a set of tips to succeed in an MCP world. This is a collection of a little reflection, inspired by the monotony of over empathizing celebrations of Women’s day! Have you ever wondered - Why is Pink Panther a comedy and Black Panther an action hero film? Why is it that in spite of more movies in Bollywood now with lady protagonists, the Superhits – the highest grosers are still the ones that drive machismo? Why does our behavior towards women in our lives get determined by the lunar calendar? Is respect for women seasonal? Right from childhood to whatever you might term as “later stage of life” – women go through stereotypes. Some use hashtags to summarize their #MeToos, while others lock themselves in a room, praying for a better afterlife or silently waiting for the Phoenix to get up and change the world! Some empathize with their co-sufferer
Read more

Pay it Forward - and be happier!

-
Call it Gift Economy, "Pay it forward" or selfless, or just Social Impact - it has now been proven by Experts at Harvard also, that there is nothing more gratifying and nothing gives you more happiness than helping others and making them feel good! :) Though not sure of the connect with the brand, but would rate this high on the emotive appeal! :)
Read more