Geo TV (Pakistan): Innocence under fire!

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Found this creative at Brand Synario - a Pakistan-based advertising website. I have rarely come across ads produced in that region, and this one gives a fine sample of the level of creativity presented there.

A nice piece for Geo TV, "Innocence under fire!" or "Jeeyo or jeene do" campaign that summarizes the kind of news being produced in the region these days. Through this campaign, it attempts to send out a social message to people to reduce the tensions amongst themselves - using the emotion-drivers...the kids!

A nice way to position itself as a channel that does not show violence all the time, and a channel endorsed by kids. A key influencer for parents in recommending channels is the influence of those channels to their children - this ad leverages this pattern and gets the same kids to endorse the channel.

Nice piece. Have a look.

brandsynario.com is a project of Synergy; the fastest growing Integrated Marketing & Communications Group in Pakistan. Starting off as a single source advertising concern in 1999, the Group has now become a trusted Integrated Marketing & Communications Solution partner for some of the key local and multinational players in the industry.

Comments

Anonymous said…
it seems that the govt. intervened and took the ad off air, do you have a copy - mail it o me at vinuthan@gmail.com
June 27, 2007 10:31 am
Anonymous said…
i am student of Bolan Medical College Quetta. I am selected from AJK Seat for the MBBS. Now there is tension about the hostel accomodation between the girls of AJK Students and Balochistan Students. Male student are threating us and making plans to attack on the Kasmiri students. please bring this issue behind the government.
thanks
masood9785@yahoo.com
August 22, 2007 11:50 am
Anonymous said…
i am student of Bolan Medical College Quetta. I am selected from AJK Seat for the MBBS. Now there is tension about the hostel accomodation between the girls of AJK Students and Balochistan Students. Male student are threating us and making plans to attack on the Kasmiri students. please bring this issue behind the government.
thanks
masood9785@yahoo.com
August 22, 2007 11:53 am
Unknown said…
i need this video or the ad to show in clas. how can i get it ?
September 15, 2007 10:28 pm
Anonymous said…
My brother works for GEO UK - I remember being woken up by him to tune into GEO news when the latest Karachi Bomb Blast first happened. It hadn't even been 20 minutes into the breaking news, when they first aired this commercial. It's a sad sad thing that they had something like this on the ready for the next attack - thts the sad, yet true reality of today's Pakistan.
October 20, 2007 4:53 am
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