Secrets of the Mountains - in the 'Fast Movie-ing Consumer Goods' Space!
When you see the world's biggest retailer teaming up with the world's largest FMCG Company for a totally different field that none of them are more famous for, you know there is something cooking! According to C21 Media , Walmart and P&G are getting into movie production starting with their first tele-film titled “ Secrets of the Mountains ” to launched on NBC in a couple of months from now. Starring Paige Turco and Barry Bostwick, the two-hour film is about a mother playing a single mom who ends up taking her kids to a mountain cabin owned by her uncle, who embark themselves on the adventure of a lifetime (according to P&G Productions, which has been producing soaps, variety shows and telefilms for many years) Why movie production of all the things? The rationale given by Stephen Quinn, Chief Marketing Officer for Walmart is to give what shoppers want, and delivering their brand promise to " help families save money and live better ". On the other hand, Marc ...
