Defining Marketing as 4Ps, 7Ps or any number of Ps is a numerical art - is there more than what seems to be oversimplified into Ps? Explore the 'patterns' around us...some call it marketing as well!
A New Ad Campaign by Wal-mart, covering the benefits it creates in the society, for the society...through jobs, savings, charity,etc. Pretty well analyzed by Adage in their Campaign Review (Click the pic to watch the Ad)
The video is also available at YouTube, but is surely worth a watch, especially for people who have been following the latest concerns on Wal-mart and its policies.
Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord...
Seconds. Minutes. Hours. Days. Months…. I have kept the count, the count of “inactiveness”, but that’s not all what I have done about it. The silence here has been duly compensated for, outside this forum. Change has been partnering with me for quite some time now. Change - of location, from the lazy Delhi to the hyperactive Mumbai, from the insecure bachelor to the responsible family man, from the cushy professional to the struggling entrepreneur and from the fantasizing planner to the realistic doer. Few more hours and I shall complete 3 decades on this planet. Not an easy thing to digest the fact, when the ten’s digit of your age changes. As I move forward, few things are nearing closure, and few things beginning to take shape. Last birthday as a bachelor, Last month as a ‘single’ status, Last time to feel am still in the twenties, Last 20 days to marriage, Last few days of abysmal revenues First company to be proud of, First setup I can call my own, First sale in 4 digits, ...
Call it Gift Economy, "Pay it forward" or selfless, or just Social Impact - it has now been proven by Experts at Harvard also, that there is nothing more gratifying and nothing gives you more happiness than helping others and making them feel good! :) Though not sure of the connect with the brand, but would rate this high on the emotive appeal! :)
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