Welcome, 2007!

-

Welcome, 2007!

Its been a long wait... Finally, you have arrived!
Looking forward to an exciting time with you over the next one year...

Comments

Post a Comment

Popular posts from this blog

Lifebuoy "Swasthya Chetna" Campaign for Rural India

-
Image
Last week , Chief Post Master General of Maharashtra Circle, K Noorjehan, released a special Lifebuoy Swasthya Chetna Postal Cover on the occasion of World Health Day . It was the first time that an Indian Brand had been featured on a postal cover, and the fact that the Indian government has recognized the efforts of HLL in health and hygiene in such a manner reinforces the strong Brand Association of Lifebuoy with Health! According to Business Line , the postal cover has been released to recognise Lifebuoy's pioneering rural health and hygiene education initiative, Lifebuoy Swasthya Chetna The ED of HLL, Nitin Paranjpe asserted that “ Lifebuoy is the one brand that wants to start that one movement that will change the world ”. To a certain extent, an orientation has already been made to this effect. Said Ms Noorjehan – “I congratulate Lifebuoy and Hindustan Lever for initiating and assiduously implementing this socially beneficial movement”. That’s a perfect Brand Endorsement ...
Read more

Socio-economic Classification - Are we (in) SEC C?

-
Image
Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord...
Read more

Ready…Get Set…One decade…two decades .. three decades…GO!

-
Image
Seconds. Minutes. Hours. Days. Months…. I have kept the count, the count of “inactiveness”, but that’s not all what I have done about it. The silence here has been duly compensated for, outside this forum. Change has been partnering with me for quite some time now. Change - of location, from the lazy Delhi to the hyperactive Mumbai, from the insecure bachelor to the responsible family man, from the cushy professional to the struggling entrepreneur and from the fantasizing planner to the realistic doer. Few more hours and I shall complete 3 decades on this planet. Not an easy thing to digest the fact, when the ten’s digit of your age changes. As I move forward, few things are nearing closure, and few things beginning to take shape. Last birthday as a bachelor, Last month as a ‘single’ status, Last time to feel am still in the twenties, Last 20 days to marriage, Last few days of abysmal revenues First company to be proud of, First setup I can call my own, First sale in 4 digits, ...
Read more