Welcome, 2007!

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Welcome, 2007!

Its been a long wait... Finally, you have arrived!
Looking forward to an exciting time with you over the next one year...

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Anti-Smoking Campaigns - me too ...

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I have been discussing Smoking and cigarettes quite a bit (2 entries to be precise). I had earlier talked about Jim’s Burnt Offerings and then, a couple of days back, I discussed Chicago’s Smokers’ Lounge . In order to prevent any conscious and sub-conscious criticism , I decided to absolve this blog of any promotional intentions for smoking… Here are some good campaigns I have collated from various sources, all underlying the theme of “ Anti-smoking ”…Have a look.. (Click to view the enlarged version) In fact, there is a particular graph that explains the entire cycle of rejection or abandonment of a previously adopted product or service. This model was put forward by Everett Rogers and has been discussed as an exception to the “Classic” diffusion model An effective anti-smoking campaign would be an example of such a trend, where the habit of smoking is gradually abandoned. Another clichéd example would be the rejection of an older technology to be replaced with a new one. That i
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Socio-economic Classification - Are we (in) SEC C?

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Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord
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All women need to strip off….

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