Read Between the Ps

I never knew that there is such a bad Housing Crisis in France until this strong Guerilla campaign hit me at Best Ads . Made for Foundation Abbé Pierre (France) , the objective of the campaign was simple – to raise awareness among the general public and the government of the bad housing crisis in France. It wanted to present an in-your-face reality that thousands of people in France have as little space to live as a car in the street or a bus stand or a billboard - posters of real-size 7m2 (the size of a parking space) apartment were stuck near symbolic sites in paris (The National assembly, The Senate, The count hall, the City Hall, and the Paris Stock Exchange) They used the space of billboards, parking spaces, bus stands , put real-size posters matching up to the actual space that people managed to stay within, demonstrating the struggle for space within the country. As you can see in these pictures, the way it was communicated, instant connect could be established with the intent ...

I have earlier talked about the problems of deprived children and the solutions that the marketing world has offered - how NGOs/ ad agencies have been brilliantly communicating their problems, adapting innovative ways and tools to connect to the social world. Be it about providing shelter to homeless children or pushing them out of begging , or fighting against Child Labor , campaigns have always managed to get a lot of attention, and possibly encouraged a lot of us to come forward and contribute in solving the issues at hand. What such campaigns fight against is not to apprise us of the issues and communicate the problem – today, all of us are cognizant of the problems around us, the problems these deprived souls face - but to fight in breaking the barriers that we consciously setup, the shells we hide into, the walls of “ conscious social ignorance ” that our built around us - where we attempt to ignore and work around these social issues for our own convenience. All said and done ...