Read Between the Ps

Ask anyone about China, and more often than not, you would get few catch words like “ Increasingly Progressive ” or “ Biggest economy with youth getting more and more westernized ” or “ Conservative yet fastest growing ” .. Walk into the streets of Shanghai and a strange contrast would hit you in your face – “ Modernized westernized youth ” along with “conservative” elders, progressive culture coupled with core Chinese values, openness but within restricted norms, or westernized business aspirations camouflaged under socialist intentions and termed as, what’s my favorite, “ Capitalistic Socialist Economy ” – that is today’s China…wow! Indeed, this is China…. Consciously confusing but sub-consciously ironic ! And if you haven’t got enough to nod at this point of view, munch on and you would figure out where is this coming from. This incident is a recent one picked from the media & advertising sector - how the government played around for their own convenience and satisfaction, and...

FMCG Industry in India is witnessing a change – a change in the pattern in which it is growing – needless to say, with the changing demographics, the pattern of marketing would also change. As rural penetration increases, the rural markets would command more and more share of the overall FMCG space. Though the urban markets are growing too, the incremental addition in consumers / households is much more in rural space as compared to urban markets. According to an article in Mint, posted a couple of months back , not only have the media investments by FMCG companies moved towards rural India, but also a larger piece of the cake has started coming from the rural belt itself. Rural India, mostly termed as “ high opportunity ” market, is no longer just an opportunitiy, but is now yielding results. As the article mentions, “ 180 million rural and semi-urban people’s attention has already been diverted towards FMCG products, according to latest estimates released by industry chamber, Asso...

Greg Verdino predicts six trends in media that would dominate the media mix of companies in the near future… Greg recommends an understanding of these trends for all marketers, and believes that these opportunities would determine the manner in which “ people consume media ”.. These trends include lifeblogging and a much more integrated social network system, with the Gen X getting highly involved with the online space, and sharing perspectives, mobile marketing and moving content advertising/marketing from web to telecom technology 3D internet , with similar versions of second life emerging virtual classrooms and training programs , with modern methods of teaching kids, through games and online courses digital portable customer generated videos Free content distribution to the consumers, and looking for blanket sponsors for this distribution. Am sure, each of these would evolve into a specific tool in itself, and they would become focus areas soon, for marketers around the world....