Social marketing for Gen Y: Aids awareness at “Condom Bar”
Talk about India in today’s global economy, and almost every conversation would begin with “ India is doing well ”….well, it is definitely booming, and with an economy growing at more than 9.2% , it isn’t much of a surprise to hear this…in a number of sectors, India is ahead of other countries. However, there are certain other areas as well where India is ahead of other nations, but this lead is not something to really boast about … – the nation with most HIV infected people ! According to an article , more than 5.7 million Indians are living with the potentially fatal HIV virus (end of 2005 figures), making India the nation with the greatest number of HIV carriers. More so, the epidemic is unevenly distributed across India, with just six states accounting for 80 per cent of the estimated cases. The epidemic is no longer restricted to sex workers but has also spread over to the masses. Lack of sex education and reluctance to promote contraception continue to be the biggest impedime...