Interactive Shopping for Kids: Make a Bear – Take the Bear (India)
Indian consumers are quickly moving out of the “ neighborhood kirana-stores ” mindset and getting acculturated to organized shopping malls. Be it the product availability, the experience, the ambience or simply, the lure of an air-conditioned hang-out place – consumers no longer want to spend time outside under the sun or shopping in sweaty shops! Talking of shopping malls – malls in India have evolved and are no longer just a shopping destination, but thanks to Martin Lindstrom and his work on Sensory Branding , ambience now plays a critical role in shopping. As a result, shoppers want to spend as much time as they can in the malls – shop, eat, drink, sleep, play around, flirt, and do everything else that is practically possible to do in broad daylight! As these mall-crazy shoppers become parents, they want their kids also to get more used to malls – maybe a bit more than their homes too!! So, what’s new being offered to them? Retailers, in order to tap this opportunity, want the ...