Read Between the Ps

If you are into creatives, you would know (more) - Chicks, Children, Canines and Cigarettes – you don’t need to sell them, for they sell on their own. But for the sake of sheer creativity, though, they are, what one can say, ‘essential ingredients’ of any viral campaign. No wonder this space has mentioned Cigarettes in a lot of previous entries (as it has Chicks, Children and Canines as well) Imagine cigarettes being a cure-all for physical and emotional ailments, or one your kids are proud of, for their daddies or best case, smoking curing asthma for you! A brief report by Adage raises a question which I keep asking myself, while appreciating the creative geniuses behind some of these campaigns – whether one should criticize the horrific results that these campaigns entail, or appreciate the stunning creativity behind them! Even though the video is inconclusive, unfortunately, one can’t help but go for the latter sometimes (at least I did)! Click here to see the report about the ex...