Read Between the Ps

While I spend my time in getting something interesting on Christ, I found this interesting ambient from Coca-Cola’s Shelf. Had earlier talked about Coke’s “ Happiness Factory ” campaign almost 3 years back – the best part is it is still one of most talked about global campaigns in the advertising world! The new ambient “ Happiness Machine ” clearly calls out Coca-Cola as a source of happiness – its just that is the vending machine now which vends out happiness, in the form of foodie (mostly) surprises! Put together by Definition 6 , an interactive marketing agency based out of Atlanta, this one is about putting a vending machine in a college canteen, that gives out surprises – much more than what you order for. So, students inserting a coin for a coke, not only get that coke, but also more cokes or flowers or even burgers/pizzas along with it. In fact, some of them are ‘vended’ out by hand as well! An interesting campaign. It doesn’t matter if it is staged or actual or if the " v...

Whenever a new medium emerges, marketers run behind it, exploiting it till the time it is coined as “ common media ” or till the time their infatuation with that medium is over. Look around, and you would say the same thing for newspapers, magazines, and now Billboards as well. Initially, they were billboards – just plain simple billboards. An advertiser just wanted to stand next to the road. Not speak anything, but simply stand. If someone passed by, he would talk silently, without caring much if the other person listened or not. Then slowly, more people came, and everyone wanted to stand next to the road. The bigger ones then wanted to move a step further. They shouted! Some….just went on the road itself! And so emerged much more aggressive forms of Outdoor Advertising - ambient, guerilla, virals and so on and so forth What is exciting about Ambients? Well, if nothing, they do grab attention. And some of them move into the viral phase as well, creating more and more attention. The ...

I had earlier posted a collated list of the Economist Ads that appeared around 18 months back. To add to that, found this interesting ambient piece ( below ) sometime back. Another Ad ( right ) won the Epica Silver last year in the print category. Wonderful concepts....takes a bit of thinking to understand, though :) [via Ads of the World and Epica Awards ]