Read Between the Ps

Most men would have cribbed about the shopping obsession of the women in their lives (not just wives!). Men, who study consumers, (and not just their women) would describe this as 'retail therapy' - how you shop when you are stressed. Women shop when they are stressed. A student of CAT preparation would apply deductive reasoning or syllogisms on these statements and conclude that  Women are mostly stressed! (Wonder why is this not mentioned in any nuptial agreements!) That could be true. However, there probably is more to it. What is the secret behind this? Why do women (as well as men) shop when they are stressed? Shilpa Madan  has an interesting logic to address part of this quiz -  We earn moral credits by doing something interesting.  Mathematically speaking, when you earn moral credits, you spend them on supposedly 'immoral' activities or indulgence as it is called! So every time you do something good, you want to spend that on something you would n...

Just realized that I still haven’t posted the post on Tiger Woods, that I had been working on for almost 2 weekends. Actually, I was too busy with my social media world and trying to exercise. That’s why, when I glanced through a campaign which is a mix of social media and Gymming , it had to be posted here. Have a look at this campaign, and if you are a regular at Facebook, twitter or messenger , you would realize that it does reflect the situation around most of us. The tagline reads as “ What you leave out of Twitter, put it into Gold’s Gym ” or “ What you leave out of Facebook, put it into Gold’s Gym ” Very well connected with the Couch Potato Gen Y ! That’s what Social Media does to us. So you have an option - for those who are too lazy or busy for crunches, learn how to crop your pics! :) Others can choose Gold’s Gym! Few more examples on what you can do with your pics ( Messenger editing and Cropping ) (for those looking for some tips) [Advertising Agency: jotabequ Grey, San Jo...