Consumer Education for Brand Engagement: Context without Content?
I have earlier discussed about Engagement marketing and Media Engagement in detail . Another facet of Engagement Marketing is Brand Engagement , which I briefly mentioned earlier. Just to recap, Brand Engagement is the last step of Engagement Marketing (From Media Engagement to Ad Engagement to Engagement Marketing to finally, Brand Engagement). It ensures sustainability and loyalty towards the advertised Brand. This happens when the messages and experiences blend into a combination culminating into a strong association with the brand per se, and not only the communication [ previous post ] An article at Marketing Profs “ Brand Engagement: Teach Your Customers Well ” by Nick Wreden , published last week focuses on a specific component of Brand Engagement – Brand Education and its various forms and methods. According to the article , Brand Engagement and Wikification have replaced previous models like “positioning” and have emerged as the “two great trends reshaping branding today” (as...