Give Amazon a Break - Deliver the Love on your own!
Raksha Bandhan marks the commencement of the Festive Season in this part of the world. It is followed by a multitude of 'celebration points' for people, a formal excuse to party, celebrate or, in most cases, hog guilt-free! It also marks the 'season' for ad agencies and a great time for any marketing student to sit back and admire the level of creativity around you! While most of them are short-lived and are only limited to creative admiration, post the event (Raksha Bandhan), some of them rightly deserve a big aPPlause ! Here is a snapshot of the recent creatives around Raksha Bandhan - worth browsing and getting carried away! Exchange4Media and Afaqs A specific set of ads caught my attention last night - How do you showcase what you have by articulating what you don't have? What is the best combination to drive a strong emotive appeal? Ask Ogilvy & Mather and they would surely send you these links - the recent ones they made for Amazon. In 2016, O...