Read Between the Ps

Since the time P&G focused on moms, the creative+Emotional quotient has been inspiring, to say the least. The previous campaigns (covered in 2010 and 2011 ) have been rated one of the most viewed campaigns. Winter Olympics are coming - and they sure promise to be exciting. And if the mere thought of the competition and challenges does not get you excited, then here is something that will surely get your adrenaline levels running, atleast in your eyes! If your own Olympics of life, if you have ever fallen and then fought and got up again, this one will inspire you! Those of you haven't....well, LIVE life :)!

Holly would always come up with something that inspires you – that triggers that naughty bug that is sitting inside you wanting to jump out and explore that whole new world – this time, it is the world of moms – full of only moms and to-be-moms – young moms, new moms, happy moms and tired moms! This time she gives a direction to work upon, to make commercials women love – an old, light piece , but an insightful read - be where the moms are, talk to them, ask them questions, listen to them when they are talking and pay attention to what they are saying. “You’ll have fabulous, relevant, memorable commercial ideas coming out your ying yang” says Holly. If it sparked a thought in your head, shoot out and explore the world of moms – for that is exactly what I would attempt to do, in one of my next few entries (after of course, Tiger Woods and Japanese Consumers have been talked about!). As a thought starter, have a look at this wonderful ad shown during the Olympics Opening Night - Rated...