Read Between the Ps

Found this brilliant piece of work from Martina's Blog This is one from Samsung, rather for Samsung , and emphasizes the compactness and sleakness of their models. The video, shot through microscopic lenses, and titled " Millimetres matter ", does put the point across quite effectively. However, the sad part is, it is not integrated with an online presence, to follow up or leverage the awe created by the ad. Martina has put across the points quite well - the effort of such a brilliant execution gets diluted due to lack of a corresponding comprehensive website , which carries on the high involvement earned through the ad. All it has is a justification of the use of insects, developed out of the fear of social resistance, probably! Having said that, the website of Samsung Electronics Ulta II is no less - it is a wonderful piece and engages the visitors for some time - especially those looking to play some nice online games ....those interested can check them out here !...

Lately, the Television ads of Perfetti’s Happydent have always been below expectations , and have had limited appeal in terms of humor levels – the connect does not happen and recall levels generally are abysmally low. However, this particular campaign, doing the rounds in the online space as " Be the Light " for the Indian markets has definitely outperformed the rest, and definitely scores high in terms of humor and creativity. Initially, most of the situations and sets comprise men being used as items / property and are positioned at various points which make no logical sense. But at the end of the advertisement, all the previous sets are connected with a common line of those very men serving to be the light …..by chewing Happydent . Some reviews have criticized the ad by being too stupid and lame. Its an individual perspective, but what particularly is of interest in this ad is the way the sets are connected , keeping in mind the feudal system that was practiced by ou...