iChef Meal Kits Ads - Food for thought?
Spending money on a full-page print ad is definitely noticeable. You spend a lot of money and time to invest behind the creatives, the messaging and the back-end preparation. It would then be quite heart-breaking for a marketer when readers would ignore or not get your message and flip over! Worst, it is noticed more by marketing students (like me) who would rather intellectualize than buy! When such a step is taken by one of your peer companies that you admire, the marketer in me cannot hold myself from opining! Case in point is iChef - In case you heard the name for the first time, let me not tell you what they do - just see this ad and see if you guessed it correctly. This was the ad on 5th of August - front page of Bombay Times So what did you guess? The company is into ready-to-cook meal kits pre packed and served fresh to you - so that you don't have to get worked up on sourcing the ingredients and make a nice complete meal for your family. The next one cam...