Remember – You’re in charge..
Found a nice piece of Ad on this week’s Best Ads for Remember Credit Card . A nice creative, that connects to a unique subtle thought pattern of each one of us – the impulses within us that are beyond the zone of “ Acceptability ” and stay within our heads only! Picture this – (read it slowly)… “ Its not just you – we all have the most bizarre thoughts and impulses constantly flowing through our heads that might have dramatic consequences, if they actually went through with them… ” This is what the Ad is about – how our attitudes are NOT governed by our impulses, but by a sensible controlled thought process – in most of the occasions. A basic apprehension attached to credit cards is that it entails profligacy , and one does not have control of his/her expenses. A nice way to counter this apprehension and invoke a change in behavior…. Have a look A nice phrase to summarize the entire creative… "Remember - Just because you can do something, that doesn’t mean you will… Remember –...