Mobile Marketing: Any pointers in the B2B Space?
Mobile Marketing is no longer an emerging concept. It is a buzz word being talked about with a bit of apprehension but a lot of enthusiasm . Every marketer would want to introduce the concept in his peer group, but from what I have read, it has still not been fitted into the marketing planner of companies. A recent article at Marketing Profs “ Marketing Challenge: Is It Time to Move Into Mobile Marketing? ” by Meryl K. Evans and Hank Stroll explores this apprehension and enunciates both sides of the story… those who are doing something about it, and those who are waiting for those who are doing something about it ! Those who want to go for the kill believe that even though there are grey areas , it is a path worth exploring and holds a high potential. Customer behavioral data is an iterative process, and trends & patterns would evolve with usage. On the other hand, some want to wait for a consistent data pattern to emerge and then jump into the water! Though this is something...