Market the facts....rather than state them!
Sometime back I had talked about the signifance of Annual Reports and their emerging role in Branding for companies . A recent article by Rajeshwari Sharma , " Making a Statement " gives an insight into the policy framework and the specifics of Annual Report Designing. Design and Development of these tools has emerged as a separate function for some companies, and with the growing economy, it is imperative to have a tool which articulates this growth as well. A nice article to understand the norms of the industry, and trends visible in the market. A good bunch of illustrations substantiate the arguments mentioned therein. As I had mentioned earlier, this is an initiative to establish credibility among the stakeholders and promote the umbrella brand or reiterate the corporate brand image , and the article reinforces this perspective. Another trend predicted in this space - Online Reporting ..Rightly so, with the changing face of corporate branding - lesser Annual Reports, ...