Read Between the Ps

There are some campaigns that get your attention and your “ share of wallets ” as well – and there are some campaigns that manage to just get your attention, but get ignored by the latter. Most of these campaigns get your attention, not because of the brand, but because of their innovative execution & excellent creatives – very few, however, of them manage to ensure even the brand recall at the end of it. Such campaigns, at best, can be appreciated and blogged about, and that’s where they stay for most part of their lives (till the time they get archived!).. One such campaign is for AT&T coverage, done by BBDO Atlanta/New York, titled “ the best coverage of any carrier worldwide ” – Have a look at the set of 6 creatives, representing various “exceptional” geographies in which AT&T is present (200 to be specific) – China, India, Japan, Zimbabwe, Jamaica and Egypt. Undoubtedly, one of the finest work of art I have seen till now – a perfect blend of mapping geographies wit...

Thanks to Adcritic’s latest print issue, found a unique competition aimed at creating something for the environment – One Show College Competition , organized for the Natural Resources Defense Council (NRDC) , announced its winners for 2007. The theme was “ Another way to save the world " and asked the entrants to focus on global warming and clean energy; toxic chemicals and human health; and protection of the oceans. The Gold Pencil winner in the Innovative Marketing category was this smoking gun. The brief reads “ Air Pollution kills 60,000 people a year ” and has been excellently executed.(With all credits to Jeseok Yi and Francisco Hui of New York's School of Visual Arts). Deservingly the best! The concept of the Silver winner is also commendable – making water out of Hope ….check the campaign to know more. Entries of other winners of the competition can be browsed here The effort of NRDC is focused on residents of the United States , the global leader of global warmin...