Read Between the Ps

Mobile Marketing is no longer an emerging concept. It is a buzz word being talked about with a bit of apprehension but a lot of enthusiasm . Every marketer would want to introduce the concept in his peer group, but from what I have read, it has still not been fitted into the marketing planner of companies. A recent article at Marketing Profs “ Marketing Challenge: Is It Time to Move Into Mobile Marketing? ” by Meryl K. Evans and Hank Stroll explores this apprehension and enunciates both sides of the story… those who are doing something about it, and those who are waiting for those who are doing something about it ! Those who want to go for the kill believe that even though there are grey areas , it is a path worth exploring and holds a high potential. Customer behavioral data is an iterative process, and trends & patterns would evolve with usage. On the other hand, some want to wait for a consistent data pattern to emerge and then jump into the water! Though this is something...

China is there in almost every 2nd line of news pieces when it comes to global businesses. Rightly so, with a growing middle class, rising income levels, low costs of production and more than 10% annual growth – the package would lure any investor today. Lately, this attention is being focused on the emerging China, where more than three-quarters of a billion people reside. A recent article published at Mckinsey Quarterly recommends an innovative way of leveraging the hard infrastructure of China’s booming telecom market. The article, titled “ Developing a new rural payments system in China ”, by Jan Bellens, Chris Ip, and Anna Yip , highlights the importance of accessible payment system for the rural regions of China, where more than 750 million Chinese reside currently. Lack of payment gateways , high costs involved in setting up additional ATMs and lack of awareness of cashless payment systems limit the current spending patterns of the consumers, and the entire value chain foll...