Read Between the Ps

Greg Verdino predicts six trends in media that would dominate the media mix of companies in the near future… Greg recommends an understanding of these trends for all marketers, and believes that these opportunities would determine the manner in which “ people consume media ”.. These trends include lifeblogging and a much more integrated social network system, with the Gen X getting highly involved with the online space, and sharing perspectives, mobile marketing and moving content advertising/marketing from web to telecom technology 3D internet , with similar versions of second life emerging virtual classrooms and training programs , with modern methods of teaching kids, through games and online courses digital portable customer generated videos Free content distribution to the consumers, and looking for blanket sponsors for this distribution. Am sure, each of these would evolve into a specific tool in itself, and they would become focus areas soon, for marketers around the world....

First, the 4Ps were proved ineffective, and the 4As emerged. Then, ATL activities were replaced with BTL focused media houses. Brand elements changed and Experiential Marketing was the new way to market; Sensory branding became far more significant than before. Then, AIDA was proved ineffective and Engagement Marketing Emerged….now it is the turn of Viral Marketing….and Big Seed Marketing has emerged. Are the New world marketers reinventing the wheel, or is time to change the whole vehicle itself…… Viral marketing , stated simply, is marketing done the viral way – message that spreads like a virus, and need not be provided a channel or a direction – it takes it own direction/course. No planning, no media exercise, no creatives and no briefs… minimal budget, maximum reach…well that’s every marketers dream, and fantasy , so to say! But how exactly does one measure the effectiveness of the campaign? If final conversion is a parameter, who does one attribute it to? Is it the influencers wh...