Cranberrified in US - for True Elements
Traveling to the other side of the world is a rarity when you marry yourself into building an unknown dream, or what some people call, “startup”. Till a few months back, getting noticed by research companies as a brand representing a category was a matter of pride (the one that makes you take a deep breath with a smile!). But when we were invited by the Cranberry Marketing Committee (CMC) of United States, to represent India for our leadership in cranberries in the country, it was a longer breath and a wider smile - a business trip to the United States to represent True Elements! Wow, that was a first for us! Sreejith got this opportunity and like a true partner, he passed on the itinerary to me, pouring out his altruism to the core! Maybe he was worried he might end up doing a lot of shopping there! Invited through Technopak , the trip entailed understanding cranberries. Much to my guilt of so much spending by the invitees, we had prepared a lot of ideas and plans around cr...