Read Between the Ps

The fingers are indifferently dancing on the letters...the keyboard is double minded.....the eyes are reviewing dispassionately....as if all of them are staring at me questioning in unison.. Are you sure you are going to press the publish button today? Or is this going to stay like hundreds of those previous attempts that kept sitting in drafts till they became too archaic to publish, eventually succumbing to redundancy? Is this blog going to be another of those 'vegetative' ones? Not Yet! So - Maybe this doesn't make sense. Maybe this is out of turn. Maybe this is not worth a post at all. But its that tiny little itch that just made a hole and peeped out of the big black box called "busy life", inching its space out.....merely whispering that yes - I am inside, and am urging to come out. Yes, I have stories to tell and I have patterns to fill - and I am about to jump out. I will make some space soon, and I am putting my heart and soul to keep pushing - a...

Call it Gift Economy, "Pay it forward" or selfless, or just Social Impact - it has now been proven by Experts at Harvard also, that there is nothing more gratifying and nothing gives you more happiness than helping others and making them feel good! :) Though not sure of the connect with the brand, but would rate this high on the emotive appeal! :)

Legs are not an uncommon 'prop' to be used in advertising. Be it for epilators, skin creams, sports shoes and of course, erotic products.  Case in point is the series from Morphy Richards. Interesting Campaign by Morphy Richards on "Legs so beautiful" The campaign says, " Make the most of your legs with Morphy Richards Epilators, that gently remove your hair from the root leaving you with smooth and silky skin for long. Legs so beautiful that you just want to show them off"   In other parts of the world, Venus has also shown smooth legs. Not to mention few weird ones by Prestobarba as well. But Legs are not only used for selling epilators, but also skin creams as well as Shoes! Reetone campaign and Panasonic Glow are a proof of this.  Did you notice that in most of these campaigns, long legs are common..Do you know why? Well, firstly, legs are second most attractive part of a lady that men get most attracted to (any guesses what take...

Interesting initiative by the western railway - hopefully some creativity might help travelers become a bit conscious..,

Guilty as charged! It is time to 'reflect' upon ourselves Dekh le tu dekhtey......Kaisa Dikhta hai! Brilliant Campaign!

eCommerce is one industry, where the word ' returns ' has various connotations - right from the order to customer and to the investor, as the subject says!  Which is the most important out of these or are these just a mere 'cause' and 'effect' of the same purchase cycle?  At Rs 13,000-crore , India's e-tailing industry accounts for just 1% of the total retail business. However, it's the fastest growing segment of e-commerce (non-travel) growing at 59% annually, as per industry estimates ( TOI ). However, profitability and eCommerce are mostly avoided in the same sentence by Industry experts.  One of the main reasons is the claim of 'building' the industry in the initial few years (the quantification of which increases with increasing valuation!), owing to high operating losses for most retailers.  One of the biggest challenges that retailers are grappling with are the returns, that can go upto the tune of 25% of the total o...

Since the time P&G focused on moms, the creative+Emotional quotient has been inspiring, to say the least. The previous campaigns (covered in 2010 and 2011 ) have been rated one of the most viewed campaigns. Winter Olympics are coming - and they sure promise to be exciting. And if the mere thought of the competition and challenges does not get you excited, then here is something that will surely get your adrenaline levels running, atleast in your eyes! If your own Olympics of life, if you have ever fallen and then fought and got up again, this one will inspire you! Those of you haven't....well, LIVE life :)!