The Generational Divide

-
A Concept that gets confusing sometimes. Here is something I would take as the benchmark from now on. These are the details collated from various sources, and something that is significant for most of the Marketers who base their strategies based on this generational divide.
Following are the generations, based on their birth years as well

Generation

Birth Years

Lost1883-1900
GI1901-1926
Silent1927-1945
Baby Boomers1946-1964
Gen X1965-1981
Gen Y1980-1999
Millenial1982-Current

Though different websites claim different timelines, based on the maximum number of websites that talk the same language, I chose this division, as it is accepted by quite a lot of groups worldwide.

The Generational Imperative classifies the people of America in 5 Generations and talks about their habits and tastes.

Similarly, Life Course Associates has different articles based on these generations.
In fact, they have added 2 more variations to the generations –

Generation Jones --> 1954-1965
Baby Busters --> 1958-1968

Worldwide, this is a base used for a lot of marketing decisions, as each generation has unique values, attitudes, behavioral patterns, tastes and preferences.
Each one needs to be tapped individually, in a separate manner.

The specifics and the peculiarities I would discuss in more detail in another entry. For now, let me stick to the “definitions”!

Comments

Anonymous said…
http://library.thinkquest.org/23440/gi.html
"GI" stands for General Issue or government issue, and were considered as the most important generation on this planet, since they faced the Big Depression and the Big War!
October 11, 2005 12:15 am
Post a Comment

Popular posts from this blog

Socio-economic Classification - Are we (in) SEC C?

-
Image
Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord
Read more

All women need to strip off….

-
Image
..the biases ..the stereotypes ..the perceptions ..the others in you No this is not a note on pornographic innuendoes, neither is it a set of tips to succeed in an MCP world. This is a collection of a little reflection, inspired by the monotony of over empathizing celebrations of Women’s day! Have you ever wondered - Why is Pink Panther a comedy and Black Panther an action hero film? Why is it that in spite of more movies in Bollywood now with lady protagonists, the Superhits – the highest grosers are still the ones that drive machismo? Why does our behavior towards women in our lives get determined by the lunar calendar? Is respect for women seasonal? Right from childhood to whatever you might term as “later stage of life” – women go through stereotypes. Some use hashtags to summarize their #MeToos, while others lock themselves in a room, praying for a better afterlife or silently waiting for the Phoenix to get up and change the world! Some empathize with their co-sufferer
Read more

Pay it Forward - and be happier!

-
Image
Call it Gift Economy, "Pay it forward" or selfless, or just Social Impact - it has now been proven by Experts at Harvard also, that there is nothing more gratifying and nothing gives you more happiness than helping others and making them feel good! :) Though not sure of the connect with the brand, but would rate this high on the emotive appeal! :)
Read more