Duracell."More Power".

-
Oglivy & Mather, New Delhi has come out with latest print ads for Duracell



Both the Ads trigger a thought process, but one has to think a bit more than the “average thought period” for other ads. More so, the second Ad can be comprehended only because it follows the first one. Had it been displayed in isolation, it would have become slightly difficult to understand it. Maybe the picture could have been clicked a second earlier, and we could have had a better glimpse of the car ;-)
Anyways, the second one would not be my pick for billboards and hoarding displays, since there is limited duration of exposure to it on highways – and it would not be a very good idea, if BEFORE the message gets to the viewer, he moves past the hoarding!

Visit the website of Duracell, and it does reflect technology..
Specially, “Explorations TV” – a hub of innovations and cool videos. Have a look . Of course, it is “Powered by Duracell” ;-)

Incidentally, the website of Duracell does not have India listed in the drop down list itself!

(Source: Adverblog , and in turn, the hidden-persuader )

Comments

Anonymous said…
hey Puru,

I had a look at your blog. very intersting! i am an adevrtising professional with Rediffussion DYR.

Which institute are you studyind in?
November 27, 2005 1:34 am
Puru Gupta said…
Thanks Pallavi.
I am doing my full-time MBA from FMS,Delhi.
Its always great to hear from an expert, and someone from the field. :-)
A few tips would definitely reinforce my orientation.
Incidentally, you signed as an anonymous blogger, leaving no trail, where I could respond.

Hope you read this comment, and receive my thanks! :-)
November 27, 2005 8:32 am
Post a Comment

Popular posts from this blog

Socio-economic Classification - Are we (in) SEC C?

-
Image
Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord...
Read more

Pay it Forward - and be happier!

-
Image
Call it Gift Economy, "Pay it forward" or selfless, or just Social Impact - it has now been proven by Experts at Harvard also, that there is nothing more gratifying and nothing gives you more happiness than helping others and making them feel good! :) Though not sure of the connect with the brand, but would rate this high on the emotive appeal! :)
Read more

All women need to strip off….

-
Image
..the biases ..the stereotypes ..the perceptions ..the others in you No this is not a note on pornographic innuendoes, neither is it a set of tips to succeed in an MCP world. This is a collection of a little reflection, inspired by the monotony of over empathizing celebrations of Women’s day! Have you ever wondered - Why is Pink Panther a comedy and Black Panther an action hero film? Why is it that in spite of more movies in Bollywood now with lady protagonists, the Superhits – the highest grosers are still the ones that drive machismo? Why does our behavior towards women in our lives get determined by the lunar calendar? Is respect for women seasonal? Right from childhood to whatever you might term as “later stage of life” – women go through stereotypes. Some use hashtags to summarize their #MeToos, while others lock themselves in a room, praying for a better afterlife or silently waiting for the Phoenix to get up and change the world! Some empathize with their co-sufferer...
Read more