Rexona Deodorant..

-
Whenever an Indian Ad figures in some international Site, I can't resist myself in finding out more about it.
This Ad is designed by Lowe,Mumbai, for Rexona Deodorant.
Took this entry from "I have an Idea" via Frederiksammuel’s blog



A compelling reason to perceive the message "People Move Away When you have Body Odour". Generally, if one would have seen this message, the natural reaction is indifference, since we feel it does not relate to use. But the movement of the people on the Glass door gives me a reason to believe ...they do move away ;-)!

Incidentally, the Ad has been Awarded Bronze in the Asia Pacific Ad Fest in the Outdoor Cateogry.
A new way of Advertising, and a different tool for a change! Nice work, Lowe!

Comments

Anonymous said…
Well, I saw not so good Rexona Ad in Chennai. Here is the link to the picture: Rexona Banner Ad

I wonder why this Ad is so confusing.
November 05, 2005 8:14 am
Post a Comment

Popular posts from this blog

Anti-Smoking Campaigns - me too ...

-
Image
I have been discussing Smoking and cigarettes quite a bit (2 entries to be precise). I had earlier talked about Jim’s Burnt Offerings and then, a couple of days back, I discussed Chicago’s Smokers’ Lounge . In order to prevent any conscious and sub-conscious criticism , I decided to absolve this blog of any promotional intentions for smoking… Here are some good campaigns I have collated from various sources, all underlying the theme of “ Anti-smoking ”…Have a look.. (Click to view the enlarged version) In fact, there is a particular graph that explains the entire cycle of rejection or abandonment of a previously adopted product or service. This model was put forward by Everett Rogers and has been discussed as an exception to the “Classic” diffusion model An effective anti-smoking campaign would be an example of such a trend, where the habit of smoking is gradually abandoned. Another clichéd example would be the rejection of an older technology to be replaced with a new one. That i
Read more

Socio-economic Classification - Are we (in) SEC C?

-
Image
Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord
Read more

All women need to strip off….

-
Image
..the biases ..the stereotypes ..the perceptions ..the others in you No this is not a note on pornographic innuendoes, neither is it a set of tips to succeed in an MCP world. This is a collection of a little reflection, inspired by the monotony of over empathizing celebrations of Women’s day! Have you ever wondered - Why is Pink Panther a comedy and Black Panther an action hero film? Why is it that in spite of more movies in Bollywood now with lady protagonists, the Superhits – the highest grosers are still the ones that drive machismo? Why does our behavior towards women in our lives get determined by the lunar calendar? Is respect for women seasonal? Right from childhood to whatever you might term as “later stage of life” – women go through stereotypes. Some use hashtags to summarize their #MeToos, while others lock themselves in a room, praying for a better afterlife or silently waiting for the Phoenix to get up and change the world! Some empathize with their co-sufferer
Read more