Anti-Smoking Campaigns - me too ...

-
I have been discussing Smoking and cigarettes quite a bit (2 entries to be precise). I had earlier talked about Jim’s Burnt Offerings and then, a couple of days back, I discussed Chicago’s Smokers’ Lounge.

In order to prevent any conscious and sub-conscious criticism, I decided to absolve this blog of any promotional intentions for smoking…
Here are some good campaigns I have collated from various sources, all underlying the theme of “Anti-smoking”…Have a look..
(Click to view the enlarged version)




In fact, there is a particular graph that explains the entire cycle of rejection or abandonment of a previously adopted product or service. This model was put forward by Everett Rogers and has been discussed as an exception to the “Classic” diffusion model



An effective anti-smoking campaign would be an example of such a trend, where the habit of smoking is gradually abandoned. Another clichéd example would be the rejection of an older technology to be replaced with a new one. That is when Java would replace C or Laptops replace PCs in corporates….similar trends are shown.
Not sure at which part of the curve Indian smokers are at this point of time, but one thing is for sure, they really do not appear to sliding downside till now...not at least the way this curve predicts..
Will wait and see the annual report of ITC to confirm the same ;-)

Comments

Anonymous said…
You have suddenly done a great effort to make people aware about anti smoking. I found your blog really interesting. I’m also suffered a lot for this bad habit. To get rid of this habit I used chantix it is really good medicines available in market for quite smoking.
June 03, 2008 1:42 pm
Post a Comment

Popular posts from this blog

Socio-economic Classification - Are we (in) SEC C?

-
Image
Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord
Read more

All women need to strip off….

-
Image
..the biases ..the stereotypes ..the perceptions ..the others in you No this is not a note on pornographic innuendoes, neither is it a set of tips to succeed in an MCP world. This is a collection of a little reflection, inspired by the monotony of over empathizing celebrations of Women’s day! Have you ever wondered - Why is Pink Panther a comedy and Black Panther an action hero film? Why is it that in spite of more movies in Bollywood now with lady protagonists, the Superhits – the highest grosers are still the ones that drive machismo? Why does our behavior towards women in our lives get determined by the lunar calendar? Is respect for women seasonal? Right from childhood to whatever you might term as “later stage of life” – women go through stereotypes. Some use hashtags to summarize their #MeToos, while others lock themselves in a room, praying for a better afterlife or silently waiting for the Phoenix to get up and change the world! Some empathize with their co-sufferer
Read more

Pay it Forward - and be happier!

-
Call it Gift Economy, "Pay it forward" or selfless, or just Social Impact - it has now been proven by Experts at Harvard also, that there is nothing more gratifying and nothing gives you more happiness than helping others and making them feel good! :) Though not sure of the connect with the brand, but would rate this high on the emotive appeal! :)
Read more