World Cup Fever in Shanghai: Eating Soccer, Literally!

-
Shanghai is mad about World Cup, and I can sense it here. New and innovative marketing concepts are introduced in the market almost every day, to lure customers by connecting to the World Cup pulse. Concepts like World Cup Nannies, World Cup Screenings, modified HR policies for World Cup,etc. are altogether New Markets created in Shanghai.
Of course, the locals have money to spend and the passion to force them to spend. It is simply about the pulse. You hit it right and the scale wouldn't be an issue at all.

Recently, an article in China Daily mentioned a restaurant in Shanghai that is making dim sum in the form of a soccer field. It has 10 football-shaped dimsums and is displayed on the platter made out of Rice and tea powders. The photographs would give you a clearer idea...

Quoting the article
"Shanghai Lu Bo Lang, a famous national restaurant that supplys Shanghai style dishes, presents Shanghai soccer fans with a new dim sum that resembles a mini soccer field dotted with ten footballs, named "World Cup soccer carnival"! "

As they say, people here eat, drink and sleep Soccer in Shanghai ...Some of them, literally!
[Source: China Daily]

Comments

Reel Fanatic said…
Funny, funny stuff ... wish we Yanks could have get that excited about this great even, but very few do!
June 25, 2006 5:59 pm
Post a Comment

Popular posts from this blog

Socio-economic Classification - Are we (in) SEC C?

-
Image
Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord
Read more

All women need to strip off….

-
Image
..the biases ..the stereotypes ..the perceptions ..the others in you No this is not a note on pornographic innuendoes, neither is it a set of tips to succeed in an MCP world. This is a collection of a little reflection, inspired by the monotony of over empathizing celebrations of Women’s day! Have you ever wondered - Why is Pink Panther a comedy and Black Panther an action hero film? Why is it that in spite of more movies in Bollywood now with lady protagonists, the Superhits – the highest grosers are still the ones that drive machismo? Why does our behavior towards women in our lives get determined by the lunar calendar? Is respect for women seasonal? Right from childhood to whatever you might term as “later stage of life” – women go through stereotypes. Some use hashtags to summarize their #MeToos, while others lock themselves in a room, praying for a better afterlife or silently waiting for the Phoenix to get up and change the world! Some empathize with their co-sufferer
Read more

Pay it Forward - and be happier!

-
Call it Gift Economy, "Pay it forward" or selfless, or just Social Impact - it has now been proven by Experts at Harvard also, that there is nothing more gratifying and nothing gives you more happiness than helping others and making them feel good! :) Though not sure of the connect with the brand, but would rate this high on the emotive appeal! :)
Read more