Read Between the Ps

Most of us would have felt most of the time that though we have the minimum possible free time with the maximum possible work , our CEO is the person who has the maximum possible free time with the minimum possible work . And that minimum possible work is also passed on in the least possible time! Well, for those of you who are humming with a nod in agreement, here is something that should keep him occupied finally – make him blog ! Today, when we talk of the CEO – he is the person who essentially drives the business or leads the drivers of the business, ensuring complete employee satisfaction and optimum utilization of the processes and resources . Naturally, he is at the helm of the organization, and therefore, his word, his inputs and his perspectives, would represent the orientation of his organization as well. So, a representation of the same in the online world – essentially blogging, would be of interest to anyone interested in the business of the organization as well! In an ar...

Recently came across the Power 150 list from Adage – Some of the Best Marketing Blogs in the world An excellent compilation by Todd Andrlik, listing down 393 top blogs of passionate marketers – something that I would keenly study, over the next few months. If you are a window-blogger and prefer to blog-browse rather than blog, this is the list you should start with!

Indian consumers are quickly moving out of the “ neighborhood kirana-stores ” mindset and getting acculturated to organized shopping malls. Be it the product availability, the experience, the ambience or simply, the lure of an air-conditioned hang-out place – consumers no longer want to spend time outside under the sun or shopping in sweaty shops! Talking of shopping malls – malls in India have evolved and are no longer just a shopping destination, but thanks to Martin Lindstrom and his work on Sensory Branding , ambience now plays a critical role in shopping. As a result, shoppers want to spend as much time as they can in the malls – shop, eat, drink, sleep, play around, flirt, and do everything else that is practically possible to do in broad daylight! As these mall-crazy shoppers become parents, they want their kids also to get more used to malls – maybe a bit more than their homes too!! So, what’s new being offered to them? Retailers, in order to tap this opportunity, want the ...