Sunday, June 22, 2008

Energizer – Never Let their Toys Die, or.. (South Africa)

I just read some quite interesting facts about how the brains of women work, but there is something to be added in that entry,so might post that by tonight or tomorrow. Meanwhile, found an equally interesting piece on kids this time – and how a brand has leveraged insights into kids’ psyche to promote its brand.

And guess what it is about? Not diapers or food items, not chocolates or balloons, not games or toys, but the batteries on which their toys run – Energizer batteries, and how critical they are to a child’s growth – in ensuring that his/her highly energized brains stay constructive, keeps them occupied and do not distract them to resorting to naughty pranks like these…




..so much so to put it professionally – but worth the insights, and worth the effort. How else do you think you can market batteries to kids/parents? Brilliant execution! The agency that did this creative, was deservingly awarded the Grand Prix at Cannes as well.

DDB South Africa won the Grand Prix for this campaign titled “Never let their toys die” and why? The creatives speak for themselves!

[Via Ad land]

1 comment:

Neo said...

Excellent insight and great execution. Truly deserving an award.

thanks for sharing