Read Between the Ps

Most of us would have felt most of the time that though we have the minimum possible free time with the maximum possible work , our CEO is the person who has the maximum possible free time with the minimum possible work . And that minimum possible work is also passed on in the least possible time! Well, for those of you who are humming with a nod in agreement, here is something that should keep him occupied finally – make him blog ! Today, when we talk of the CEO – he is the person who essentially drives the business or leads the drivers of the business, ensuring complete employee satisfaction and optimum utilization of the processes and resources . Naturally, he is at the helm of the organization, and therefore, his word, his inputs and his perspectives, would represent the orientation of his organization as well. So, a representation of the same in the online world – essentially blogging, would be of interest to anyone interested in the business of the organization as well! In an ar...

Recently came across the Power 150 list from Adage – Some of the Best Marketing Blogs in the world An excellent compilation by Todd Andrlik, listing down 393 top blogs of passionate marketers – something that I would keenly study, over the next few months. If you are a window-blogger and prefer to blog-browse rather than blog, this is the list you should start with!

Indian consumers are quickly moving out of the “ neighborhood kirana-stores ” mindset and getting acculturated to organized shopping malls. Be it the product availability, the experience, the ambience or simply, the lure of an air-conditioned hang-out place – consumers no longer want to spend time outside under the sun or shopping in sweaty shops! Talking of shopping malls – malls in India have evolved and are no longer just a shopping destination, but thanks to Martin Lindstrom and his work on Sensory Branding , ambience now plays a critical role in shopping. As a result, shoppers want to spend as much time as they can in the malls – shop, eat, drink, sleep, play around, flirt, and do everything else that is practically possible to do in broad daylight! As these mall-crazy shoppers become parents, they want their kids also to get more used to malls – maybe a bit more than their homes too!! So, what’s new being offered to them? Retailers, in order to tap this opportunity, want the ...

Found this nice piece of creativity at advertising for peanuts . A fine example of how simple concepts of design can communicate a strong social message. Made for CVV ( Suicide Prevention Center ) by Leo Burnett, Sao Paulo (Brazil), the campaign symbolizes how the best person to help you in your times of trouble is you yourself. Hence, the campaign “ Help Yourself ” Incidentally, found an interesting blog, Mer-chan , whose author, Katy, had identified a similar design piece created by Peter Callesen . Peter’s work - designs made by cutting sheets of paper – seems to have inspired the creators of this campaign. Katy mentioned in her post that the work of the artist from Denmark would have either designed the posters himself or would have inspired the admen….both in Brazil as well as in China Nonetheless, excellent pieces of design - in fact, I would recommend any aspiring designer to visit Peter's website and learn how he has created wonders out of simple sheets of paper. Comme...

Caution : Even though it may seem to have, and may provide additional incentives for window-blog-visitors , this post does not contain any Adult content . Have been watching some advertisements at YouTube lately. Out of the 50-odd I scanned through today, these are the best 10-minutes spent presented here.. What's common in all this pieces? Each of them ensures high recall value and strong humor association. However, what remains to be seen is, as I keep reiterating time and again, how much of this translates into sales and brand recall - ultimate objective for most of the sane marketers. An addition to this perspective, however, is the significance of recall value – If the ad ensures high recall and it’s a low involvement category, then this very recall drives in-store pick ups or impulse purchases at the POP . All said and done, a nice treat for the weekend – Kudos to the agencies and the contributors for these. :-) This is a series of four commercials that were banned, but ...

Guess the seemingly consistently inconsistent behavior of irregular blogging has been all the more apparent, and it has more or less been a norm for me to start my entry with this comment. Though I have been rationalizing this for some time now, I seem to have run out of reasons now…..traveling, work pressure, partying, net connection….anything else? Nonetheless, I am glad that finally, something goes out at this place once again….and hopefully this one should make sense for the customers…er..readers of this blog… :) Talking of customers , for every marketer, they are the source of bread and butter for him. He would do anything, and I mean anything, to keep them happy, to keep them coming, to keep them buying whatever he wants to sell…. Having said that, if that may be the case, are there a set of customers a marketer shouldn’t bother about, anymore? A set who you think you would not want to talk to anymore; if they need something, they would come themselves, and if they leave, so be i...

Boredstop had a nice billboard published sometime back. A strong way to communicate the "risks" involved in your life.....for Nationwide Insurance . Located in the north side of the Atlas Building in downtown Columbus Ohio, this billboard seems to be doing more rounds online than it would have attracted offline. Great execution - Just that one needs to see all the 3 billboards at the same time, and of course, in the right sequence! Incidentally, a closer look just made me think - is this an ad for Coop's paints as well? ;-) So, do you want to go and check the parking area once? ;-) [via Ilya of Billboardom ]