Read Between the Ps

Sometimes, words are too less to describe a campaign - but this campaign should inspire a lot of Indians as well to travel and explore the country... Inspired me for sure - have to just connect the clippings with the locations! :) Incredible India!

If someone called your plan ridiculous, read this note  from Seth Godin - and see if you can turn the tables, and make the naysayers turn back to you and call it remarkable! Gutsy, Daring, Outlier, Maverick, 'Different', unique - all might have different connotations - but given this definition, probably, all of them have similar undertones. Do you have something ridiculous in mind? Remarkable - just go ahead and do it.

It’s 11:11 on 11.11.11 – an auspicious moment to do something significant.  So what is that one thing that you always wanted to do and feel inspired whenever you think about it?  Something that makes you just get up and do it with so much passion that if you don’t get up, you regret the most? Something you dream of on every frustrated or lazy day? Something that brings that small unknown private smile on your face every time you think about it? Something that makes you believe in yourself, gives you an identity and tells you – yes, you lived your moment?  My moment is here – and it’s moving every bit by bit every bit – if it’s one thing that I stand for when all the 1s stand together – it’s the creation of a healthy World :)  What’s your moment of 11:11 on 11.11.11?  Keep watching this space for more moments from Healthy World .  Have a happy 11.11.11!

Seconds. Minutes. Hours. Days. Months…. I have kept the count, the count of “inactiveness”, but that’s not all what I have done about it. The silence here has been duly compensated for, outside this forum. Change has been partnering with me for quite some time now. Change - of location, from the lazy Delhi to the hyperactive Mumbai, from the insecure bachelor to the responsible family man, from the cushy professional to the struggling entrepreneur and from the fantasizing planner to the realistic doer. Few more hours and I shall complete 3 decades on this planet. Not an easy thing to digest the fact, when the ten’s digit of your age changes. As I move forward, few things are nearing closure, and few things beginning to take shape. Last birthday as a bachelor, Last month as a ‘single’ status, Last time to feel am still in the twenties, Last 20 days to marriage, Last few days of abysmal revenues First company to be proud of, First setup I can call my own, First sale in 4 digits, ...

You can always learn creativity from Car Ads - they have something new to offer everytime one of the big companies (or their agencies) come up with their adverts. Sometime back, an Ad from Honda won them the Grand Prix at Cannes . Since then, Honda Ads are always popular among Creative enthusiasts. Last year, even Fiat "eco Drive" won them a grand prix at that Cannes Lions. So here are 2 more I could manage to fish out, for their sheer creative brilliance - one in print, and the other a video clip. The first one is a creative from Lexus Hybrid Cars - leveraging their superiority in Hybrid cars, claiming to be the first ones to conceptualize the " hybrid " technology in a brilliantly executed manner. Click here for the video - worth a watch! The second one, is completely on the other side, from BMW - claiming that even if the cars are not the first one, the experience is simply out of the world for the user (or that is what one can interpret!) Worth a watch...even...

Holly would always come up with something that inspires you – that triggers that naughty bug that is sitting inside you wanting to jump out and explore that whole new world – this time, it is the world of moms – full of only moms and to-be-moms – young moms, new moms, happy moms and tired moms! This time she gives a direction to work upon, to make commercials women love – an old, light piece , but an insightful read - be where the moms are, talk to them, ask them questions, listen to them when they are talking and pay attention to what they are saying. “You’ll have fabulous, relevant, memorable commercial ideas coming out your ying yang” says Holly. If it sparked a thought in your head, shoot out and explore the world of moms – for that is exactly what I would attempt to do, in one of my next few entries (after of course, Tiger Woods and Japanese Consumers have been talked about!). As a thought starter, have a look at this wonderful ad shown during the Olympics Opening Night - Rated...

If you are into creatives, you would know (more) - Chicks, Children, Canines and Cigarettes – you don’t need to sell them, for they sell on their own. But for the sake of sheer creativity, though, they are, what one can say, ‘essential ingredients’ of any viral campaign. No wonder this space has mentioned Cigarettes in a lot of previous entries (as it has Chicks, Children and Canines as well) Imagine cigarettes being a cure-all for physical and emotional ailments, or one your kids are proud of, for their daddies or best case, smoking curing asthma for you! A brief report by Adage raises a question which I keep asking myself, while appreciating the creative geniuses behind some of these campaigns – whether one should criticize the horrific results that these campaigns entail, or appreciate the stunning creativity behind them! Even though the video is inconclusive, unfortunately, one can’t help but go for the latter sometimes (at least I did)! Click here to see the report about the ex...