SoaPs Market...

-
Went to Subka Bazaar today, jotted down the soap collection offered by them. They have 21 brands in all:

Mentioning the marketers also. Of course, the leader takes the chair....

Hindustan Lever Network (10)

Breeze
Lux
Liril
Dove
Hamam
Lifebouy (Care, Fresh, Strong)
Pears
Ayush
Fair and Lovely
Rexona
Moti

Others

No Marks - Ozone Ayurvedics
Palmolive - Colgate-Palmolive
Savlon - Johnson & Johnson
Jeeva - Jyothi Laborataries
Santoor - Wipro Ltd.
Dettol - Reckitt Benckiser
Mysore Sandal - Karnataka Soaps & Detergents Ltd.(KSDL)
Fa - Henkel
Aramusk - Henkel
Godrej No. 1 - Godrej

This list might not be exhaustive, but as of now, have this list with me. Will keep adding more, and simultaneously, building up on each of them.
For instance, the new look Lifebuoy now comes in 3 variations - Care, Strong and Fresh, targeted for different parts of the day, or different segments? Do the ads reflect the same? Or is it open ended as of now? Or are they advertising for the parent brand, and doing market research on the same, to identify which is the preferred variety?
Could be that they have launced line extensions based on the different perceptions of the brands, and subdivided the brand into 3 segments, to cater to each separately.
What remains to be seen is the promotion aspect of it, and the way, in which each of the "needs identified" is being communicated to the intended target consumer?
Also, are there any other players fighting it out for a piece of the cake?

Will come back on this!

Comments

Post a Comment

Popular posts from this blog

Socio-economic Classification - Are we (in) SEC C?

-
Image
Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord
Read more

All women need to strip off….

-
Image
..the biases ..the stereotypes ..the perceptions ..the others in you No this is not a note on pornographic innuendoes, neither is it a set of tips to succeed in an MCP world. This is a collection of a little reflection, inspired by the monotony of over empathizing celebrations of Women’s day! Have you ever wondered - Why is Pink Panther a comedy and Black Panther an action hero film? Why is it that in spite of more movies in Bollywood now with lady protagonists, the Superhits – the highest grosers are still the ones that drive machismo? Why does our behavior towards women in our lives get determined by the lunar calendar? Is respect for women seasonal? Right from childhood to whatever you might term as “later stage of life” – women go through stereotypes. Some use hashtags to summarize their #MeToos, while others lock themselves in a room, praying for a better afterlife or silently waiting for the Phoenix to get up and change the world! Some empathize with their co-sufferer
Read more

Pay it Forward - and be happier!

-
Image
Call it Gift Economy, "Pay it forward" or selfless, or just Social Impact - it has now been proven by Experts at Harvard also, that there is nothing more gratifying and nothing gives you more happiness than helping others and making them feel good! :) Though not sure of the connect with the brand, but would rate this high on the emotive appeal! :)
Read more