Wal-Mart gets a feel of India from MNC Partners
For the first time, the $288-billion company called on over 10 MNCs in the country - Coca-Cola, Pepsi, Frito Lays, P&G, Cadbury, Henkel, Nestle and others - to study the consumer behavior in the Indian markets. To know more about the buying habits of the Indian Consumer, the SCM in the markets and the margins.
Main 3 RoI for Retailers are - Conversion Ratio, Footfalls and Ticket Size.
Wal-mart - has always entered thru acquisitions in a country.. Pantaloons?
All 9 countries in which it operates - it has always entered by acquiring the largest retailer present in that region.
Acquiring a stake in Seiyo in Japan, Woolco in Canada, ASDA in UK, Wertkauf in Germany, and of course, the latest one - talks with Migros to enter in Turkey.
Pantaloons in India?
Of course, China and Argentina are exceptions, but that is another story in itself.
All the companies with which Wal-mart met are suppliers in the countries in which it operates. All of them operate in India, and so are potential building blocks for the Wal-mart setup.
Earlier, had discussed with Indian Textile owners, and the segment, post MFA.