Levi's Europe - The Ice-cream Van

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Saw a nice contrast in the Ads across Europe and North America. The latest Ad on “501 Jeans with Anti-Fit” in Europe features a mild playing guitarist, with the Anti-fit jeans; winning mutual admiration and awe from his audience, the musical is ‘different’, and a story line has been built around an ice-cream van, in a series of 4 Ads, as part of the campaign.


and here are some glimpses from the Ad….


On the other hand, the same brand in North America features a completely different presentation, with a set of 3 vignettes as part of the campaign. This campaign is running across the US and Canada. Catch the Ad tomorrow :-)

Comments

£ijo Isac said…
Puru , I thought at least you will be studying for exams
November 27, 2005 3:43 pm
Unknown said…
My brother was a man who was selling ice cream for a while, even in a hot climate he didn't make enough to pay the rent, groceries, etc. Of course, a man and van of ice cream is nice.It was nice to have cash every day, but it just wasn't enough, and he worked 10 hours a day at it, besides.
February 04, 2008 6:26 pm
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