Saturday, November 19, 2005

Panadol - One is Enough

Found an excellent Ad on Panadol, a well-known pain reliever.

"Panadol - One is Enough"



Not the product, but the Ad, is an instant eye-catcher. Absolutely hilarious, and very well connected with the tagline. The Bush Family probably does not enjoy a big fan club, which was substantiated by Fahrenheit 9/11, a year back. An indirect mock at them does send indicators to the International Community that we have had enough of him. Rather - them!
No wonder the tagline says "One is enough!" Beautifully associated indeed!

But there is a small risk in such politically affiliated campaigns. Does this mean that only the Democrats would be loyal to Panadol, and would not be appreciated much by the Republicans? Or would everyone take it in the right spirits, and take it sportingly?

Incidentally, discovered that this very Ad received a bronze at this year's Cannes Festival in the print category :-) Choices do meet somewhere!

Panadol is one of the world's leading paracetamol-based pain relievers. In India, it is called Crocin, a commonly known medicine for high temperature.

It is sold in more than 85 countries, including India, where it is called Crocin and Colombia where it is marketed as Dolex.
Could not write earlier, as have my semester examination going on. The worst thing about MBA is the Evil "exams". But, one makes up for it, when you dont know anything :-) Just absolves you of all the tension and apprehensions, when you effortlessly screw up :-)

3 comments:

Anonymous said...

hi puru, giri here
guess what my home page is. your blog.
i din't like your observation that it will have some political outcomes...but theek hai, it might just have them

Girish said...

Yikes! I never knew that even with drugs they can make such screwing fun...indeed a great work :)
I think i must take a lot from this post in case i practice medicine or rather can do with marketing of analgesics...keep going dude!

cipher said...

Hey did you know that Neil French did this! I saw it on his home site a few days ago...sooper stuff!