Billboard Advertising - Kitkat & Silberman Fitness

-
Have been browsing through a lot of Billboards today. This one is for KitKat and once again, wonderfully presented. Not sure of the location or the agency, except that it has reached here via Billboardroom and was originally sourced from Creative Criminal.


Talk about execution and this one for Silberman Fitness Center caught my attention instantly. Once again, full credits to Billboardroom for posting this entry.

What an excellent utilization of the Banner space!
This is the kind of creativity one really looks forward to. It is not the idea per se. But putting the thoughts into a droning media line and extracting the intended communication from it is what deserves appreciation. I think where Indian advertisers need to venture into is such new modes of advertising. Creative and innovative advertising using the same conventional connection media has ceased to be appealing with the Indian Consumer. We need to reach the consumer from other touch points.
One such media is Outdoor Advertising, through Billboards and sign posts. This is where we need loads of work to do.
In Delhi, there is a 10 KM stretch of a Flyover, full of 50-60 Billboards within that small stretch! Unfortunately, not even a single piece is appealing enough, and the recall probably lasts as long as the flyover!
But I am sure Advertisers are learning and getting ideas and it is just a matter of time that we would see more of these hoardings around, and creativity would be appreciated offline as well. Till that time, I can count on the Blogosphere!

Comments

shitij said…
I hope such campaigns are done in India too (more often).
December 31, 2005 3:42 pm
Unknown said…
Thanks you for providing effective information.
It is leading Advertising Company of Outdoor Ads Delhi India, its offers cost-effective Advertising solutions.
December 23, 2013 3:55 pm
Unknown said…
This comment has been removed by a blog administrator.
April 22, 2015 2:27 pm
mike hussey said…
The outside advertisement made a great impact on buyer mind as it makes the consumer feel that they need that product and make their use. This can be done through OOh campaign management tool and ooh media software these things play a vital role to change the mind of advertising seeing people.
September 26, 2019 12:14 pm
Post a Comment

Popular posts from this blog

Anti-Smoking Campaigns - me too ...

-
Image
I have been discussing Smoking and cigarettes quite a bit (2 entries to be precise). I had earlier talked about Jim’s Burnt Offerings and then, a couple of days back, I discussed Chicago’s Smokers’ Lounge . In order to prevent any conscious and sub-conscious criticism , I decided to absolve this blog of any promotional intentions for smoking… Here are some good campaigns I have collated from various sources, all underlying the theme of “ Anti-smoking ”…Have a look.. (Click to view the enlarged version) In fact, there is a particular graph that explains the entire cycle of rejection or abandonment of a previously adopted product or service. This model was put forward by Everett Rogers and has been discussed as an exception to the “Classic” diffusion model An effective anti-smoking campaign would be an example of such a trend, where the habit of smoking is gradually abandoned. Another clichéd example would be the rejection of an older technology to be replaced with a new one. That i
Read more

Socio-economic Classification - Are we (in) SEC C?

-
Image
Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord
Read more

All women need to strip off….

-
Image
..the biases ..the stereotypes ..the perceptions ..the others in you No this is not a note on pornographic innuendoes, neither is it a set of tips to succeed in an MCP world. This is a collection of a little reflection, inspired by the monotony of over empathizing celebrations of Women’s day! Have you ever wondered - Why is Pink Panther a comedy and Black Panther an action hero film? Why is it that in spite of more movies in Bollywood now with lady protagonists, the Superhits – the highest grosers are still the ones that drive machismo? Why does our behavior towards women in our lives get determined by the lunar calendar? Is respect for women seasonal? Right from childhood to whatever you might term as “later stage of life” – women go through stereotypes. Some use hashtags to summarize their #MeToos, while others lock themselves in a room, praying for a better afterlife or silently waiting for the Phoenix to get up and change the world! Some empathize with their co-sufferer
Read more