Outdoor India: Child Labour

-
McCann Erickson has made an excellent creative for Heal Foundation of India on “Child Labour”.
Have a look! [via Billboardroom]


The poster reads “12 million labourers in India can't paste a poster this high”.
It always feels nice to appreciate creativity in your own country. This Ad was awarded a Gold World Medal in the New York Festivals in the “Outdoor/Transit/Posters: Public Service Advertising” Category.

Great work Mr Prasoon!

Comments

shitij said…
This is really mind blowing ........just love the idea , conceptualization.

Creativity at its best.

Another great post.
December 31, 2005 3:47 pm
Post a Comment

Popular posts from this blog

Socio-economic Classification - Are we (in) SEC C?

-
Image
Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord
Read more

All women need to strip off….

-
Image
..the biases ..the stereotypes ..the perceptions ..the others in you No this is not a note on pornographic innuendoes, neither is it a set of tips to succeed in an MCP world. This is a collection of a little reflection, inspired by the monotony of over empathizing celebrations of Women’s day! Have you ever wondered - Why is Pink Panther a comedy and Black Panther an action hero film? Why is it that in spite of more movies in Bollywood now with lady protagonists, the Superhits – the highest grosers are still the ones that drive machismo? Why does our behavior towards women in our lives get determined by the lunar calendar? Is respect for women seasonal? Right from childhood to whatever you might term as “later stage of life” – women go through stereotypes. Some use hashtags to summarize their #MeToos, while others lock themselves in a room, praying for a better afterlife or silently waiting for the Phoenix to get up and change the world! Some empathize with their co-sufferer
Read more

Pay it Forward - and be happier!

-
Image
Call it Gift Economy, "Pay it forward" or selfless, or just Social Impact - it has now been proven by Experts at Harvard also, that there is nothing more gratifying and nothing gives you more happiness than helping others and making them feel good! :) Though not sure of the connect with the brand, but would rate this high on the emotive appeal! :)
Read more