Sustainability of Modern Retail

-
An interesting and critical link to understand the challenges faced by Organized retailers in India, and how it is critical to balance debt, equity and internal accruals!

read more | digg story

Comments

Post a Comment

Popular posts from this blog

Tradition Marketing: Fantasy Coffins from Ghana

-
Image
A unique and interesting element of the coastal Ghana communities , that has been present for generations in this part of the world is the concept of Fantasy Coffins. Meticulously detailed and based on objects of significance to the deceased, such coffins are an important aspect of the burial ritual. According to Arts on the point , this art form is practiced particularly by the Ga community in Ghana. And what do these coffins depict ? They reflect the status, occupation, tastes, or desires of the departed. Some of these depict the mode through which the deceased earned his/her livelihood.The coffins are mainly designed to represent an aspect of the dead person's life -- such as a car if they were a driver, a fish if their livelihood was the sea, a snail-shaped coffin for a snail-seller or a sewing machine for a seamstress. They might also be symbolic elements of his life - such as a bottle of beer, a cigarette, hammers, mobile phones, hens, roosters, leopards, lions, canoes, cocoa...
Read more

Socio-economic Classification - Are we (in) SEC C?

-
Image
Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics! SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household , etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1, B2, C, D, E1, E2 (Calculated as a function of Educational qualifications of the CWE* and his occupation) The Rural Sector is divided into SEC R1, R2, R3, R4 (Calculated as a function of Educational Qualifications of the CWE* and the type of the household he stays in – Pucca, Semi Pucca or Kaccha) Following is the exact division in the Rural Sector: ( Source : Ficci Press Release ) Unfortunately, I have still not been able to find out the exact details about the urban classification. But Accord...
Read more

Lifebuoy "Swasthya Chetna" Campaign for Rural India

-
Image
Last week , Chief Post Master General of Maharashtra Circle, K Noorjehan, released a special Lifebuoy Swasthya Chetna Postal Cover on the occasion of World Health Day . It was the first time that an Indian Brand had been featured on a postal cover, and the fact that the Indian government has recognized the efforts of HLL in health and hygiene in such a manner reinforces the strong Brand Association of Lifebuoy with Health! According to Business Line , the postal cover has been released to recognise Lifebuoy's pioneering rural health and hygiene education initiative, Lifebuoy Swasthya Chetna The ED of HLL, Nitin Paranjpe asserted that “ Lifebuoy is the one brand that wants to start that one movement that will change the world ”. To a certain extent, an orientation has already been made to this effect. Said Ms Noorjehan – “I congratulate Lifebuoy and Hindustan Lever for initiating and assiduously implementing this socially beneficial movement”. That’s a perfect Brand Endorsement ...
Read more