Epica 2006 Gold: The Coke Side of Life
The same ad won the Gold in the Foods & Drink category for Non-Alcoholic Drinks, too.
The entire commercial can be viewed at this link. Incidentally, the piece here seems to be an abridged version. The Ad is also available at the agency's website and has a few more "constructs" in it. Have a look once...
I have talked a lot about EPICA (Europe's Premier Creative Awards). This year marked the 20th Anniversary of the awards, and in all there were around 5,461 entries by 703 companies from 45 countries this year.
Epica entries are judged on the basis of 2 criteria only: the originality of the creative idea and the quality of its execution - In both the cases, the idea was excellent and the execution - should I say, worth an EPICA gold? ;-)
[Image Source: Coke 1, Coke 2, Coke 3, Coke 4, Coke 5, Coke 6]